LancomeUSA announces collaboration with skincare expert Dr. Macrene Alexiades-Armenakas
New York, New York (March 20, 2014)—Lancôme, the world’s leading luxury beauty brand, has joined forces with internationally acclaimed Dermatologist Dr. Macrene Renee Alexiades-Armenakas. Dr. Macrene will serve as Lancôme's Consulting Dermatologist and skincare authority, working closely with the brand on skincare innovation and sharing her insights on cutting-edge research projects.
“Dr. Macrene is renowned throughout the industry as an incredible resource with an exceptional background,” said Xavier Vey, President, Lancôme USA. “Her devoted patient following, prestigious publication record, and years of sterling professional experience truly make her best-in-class. As the brand’s Consulting Dermatologist, Dr. Macrene will lend her professional expertise to Lancôme’s Art of Skincare. Our passion and knowledge in anti-aging treatment have pioneered technologies and innovative formulas to achieve healthy, beautiful, radiant skin. We are excited to enter into this partnership and are honored to have Dr. Macrene serving as our skincare ambassador and resident dermatological expert. ”
As the Derm-Scientist® with over 20 years of experience in scientific research and clinical dermatology, Dr. Macrene represents the top of her field and was the natural choice as a brand voice for Lancôme. “I’ve spent years in the laboratory investigating plant molecular biology, cell and developmental biology and genetics,” explains Dr. Macrene. “So I have a keen understanding of how the latest cosmetic compounds affect skin and the aging process. I’m thrilled to have the opportunity to align with Lancôme on its groundbreaking work in this field.”
As Director of her own Research Clinic and Private Practice in laser and aesthetic dermatology in New York City, Dr. Macrene continuously examines the latest scientific literature to critically evaluate new molecules for their efficacy and safety. In her new role as Lancôme’s Consulting Dermatologist, she’ll lend her valuable insight to a Lancôme peer reviewed study. For the past 15 years, Dr. Macrene has conducted clinical trials in dermatology and laser surgery and maintains a prestigious dermatology practice; this scientific and clinical background allows her to bridge the science behind new technologies to their clinical results on real people.
About Lancôme Paris: For more than 75 years, Lancôme the world's leading luxury beauty brand, has epitomized beauty and glamour with a quintessential French touch. Women seeking the finest in beauty look to Lancôme for quality, style, and results. Today, with a strong global marketing strategy and an inherent passion for beauty, Lancôme’s renowned French flair is accessible to American consumers and to women in over 160 countries around the world. The brand continues to keep pace with consumer demands and expectations by continually taking science and creativity to new levels. With coveted and revered beauty products including the timeless Trésor perfume, the award-winning Définicils mascara, cutting-edge Génifique Youth Activating Concentrate, and the playful Juicy Tubes lip gloss, Lancôme is committed to bringing beauty and innovation to the world. The brand is represented by some of the most accomplished actors and models today, including Julia Roberts, Penelope Cruz, Lily Collins, Kate Winslet, and Daria Werbowy. Lancôme’s mission is to provide women with the highest quality products and services that fulfill their quest and enthusiasm for beauty.
See the Press Release.