The Science behind 37 Extreme Actives
and 37 Extra Rich high performance anti-aging cream
A series of firsts in the skin care industry
The first to combine 37+ anti-aging ingredients in one cream:
37 Extreme Actives launched in 2010 and rapidly rose to the top as the game-changer in the skin care industry by actively combining the world's 37 best anti-aging ingredients in a single cream, while maximizing organics, toxin-free with recyclable packaging.
The first to address all categories of skin aging in one product:
The patented technology comprehensively delivers the world's best and most potent anti-aging ingredients to tackle all the categories of skin aging: 1) anti-wrinkle 2) anti-oxidant 3) anti-brown blotches 4) anti-redness 5) DNA and cellular restore 6) retexturization 6) boosting of skin thickness 7) barrier repair and 8) emollitent/moisturizer in one product. Each and every ingredient is separately micropackaged so that they maintain activity when combined together.
The first to test skin cream activity over time after opening the jar:
Did you ever wonder how long a jar had been sitting around and whether the ingredients were still active once you opened it? For the first time in history, skin cream activity was tested over time after jar opening. Dr. Macrene raises the bar in the skin care field again by testing 37 EA over time and chemists were astounded to learn that 37 EA maintains its activity stable for months after jar opening. From the time you open your jar until you apply the last drop, 37 EA Extra Rich maintains 100% activity of its key ingredients. Another first in the industry. The first to deliver extra rich consistency and feel without oils, shea butter or petrolatum:
The company is taking this concept to the next level in 2011 with the launch of 37 EA Extra Rich, increasing the number of anti-aging ingredient to a record-breaking 50, while also providing a richer, more luxurious formulation for dry skin types without impeding penetration of actives or clogging pores.